FAQ

Pricing & Packages

What's included in each package? [All Packages]
Trial ($150, 1 game) includes a custom game-day graphic, an SEO-optimized event page, and 5 days of targeted local ads — everything needed to promote a single match. Standard ($500, 5 games) includes all of that for every game, plus priority asset turnaround, a free bar-finder listing, our weekly "Games of the Week" newsletter, and the Matchday Strategy Playbook. Season ($800, 10 games) includes everything in Standard for every game, plus an "Official Soccer Sanctuary" partner badge, priority feature on our website, and a 30-minute Matchday Strategy Call. Each tier is designed to build on the last, so upgrading never means losing anything you already had.

Why doesn't the price change based on my bar's size or neighbourhood? [All Packages]
The price reflects the marketing service itself — the creative work, the ad spend, and the curation — not your venue's size, capacity, or location. Every partner bar receives the same production process regardless of scale, which is what allows us to keep pricing flat and predictable across every market we operate in.
 

Is there a setup fee on top of the package price? [All Packages]
No. The listed package price is the complete cost, with no hidden or additional setup fees of any kind.
 

How do I pay, and when is it due? [All Packages]
Payment is collected upfront via Stripe before any production work begins. Your game selections are only confirmed, and production only starts, once payment has been successfully received.
 

Can I upgrade from Trial to Standard or Season later? [All Packages]
Yes. You can upgrade at any time, and the amount you've already paid is credited toward the cost of the larger package, so you're never paying twice for the same games.
 

Do you offer refunds if I change my mind? [All Packages]
A 50% refund is available if requested within 48 hours of purchase, provided your graphic has not yet been delivered. After that 48-hour window, or once your graphic has been delivered — whichever happens first — the package becomes non-refundable. No exceptions are made outside of this stated policy.
 

Are prices locked in for the season, or can they change? [All Packages]
Current pricing is guaranteed for the full 2026-27 season for any package already booked. Matchday Social reserves the right to adjust pricing for new bookings made after any future pricing change is announced.
 

Creative & IP Safety

Will my poster look the same as another bar's poster for the same game? [All Packages]
Yes, by design. Any bar selecting the same match shares the same base creative, with your bar's name, logo, and address swapped in. This standardization is the specific reason pricing can stay this low — fully custom, one-off design work for every venue would require a much higher price point.
 

How do you avoid copyright issues with team branding? [All Packages]
Every graphic is produced through an AI-assisted, human-finished design process, deliberately built without official team crests, league logos, player likenesses, or other IP-sensitive material. This significantly reduces legal exposure compared to using unofficial branded materials, but it is not a substitute for your own legal judgment, and Matchday Social makes no warranty that any specific graphic is entirely risk-free in every jurisdiction.
 

Who owns the final graphic — me or Matchday Social? [All Packages]
You're granted the right to use your graphic to promote that specific game, including posting it on your own website and social media. Matchday Social retains all ownership and rights to the underlying design template, since the same base creative is reused across multiple partner venues.
 

Can I request a fully custom design instead of the standard template? [All Packages]
This isn't a standard offering today, since it would break from the shared-template model that keeps pricing low for everyone. If you're interested, reach out directly to discuss what a custom design would involve.
 

Can I reuse the graphic on my own channels after the promoted game? [All Packages]
Yes — once delivered, the graphic is yours to post and share on your own website and social media for that specific matchday.
 

Game Selection & Fixture Changes
 

How are the games on the season menu chosen? [All Packages]
The menu is curated from major fixture calendars — the Premier League, Champions League, La Liga, and other high-interest competitions — selected specifically for the matches most likely to draw a strong local crowd.
 

Can I request a specific game that isn't on the menu? [All Packages]
Yes. Submit a request and we'll let you know whether it can be added to your available selections.
 

What happens if my selected fixture's date, time, or channel changes after I've paid? [All Packages]
Matchday Social does not actively monitor fixture or broadcast changes — these are controlled entirely by the leagues and broadcasters, not by us, and it is the venue's responsibility to stay aware of any change affecting a selected game. If a change is identified more than 7 days before the original kickoff, we'll produce an updated graphic at no additional cost. Changes identified within 7 days of kickoff may not be reflected in your delivered asset, given the limited production turnaround.
 

Can I swap my selected game for a different one after purchase? [All Packages]
Only if your graphic has not yet been delivered. Once an asset has been delivered for a selected game, that selection is final.
 

What happens if a game gets cancelled entirely? [All Packages]
The value of that game converts to a credit toward another available game on the current fixture menu.
 

Local Ads & Targeting

How does the local ad campaign work? [All Packages]
For every selected game, a targeted ad campaign runs for the 5 days leading up to kickoff, reaching soccer fans in the area around your venue.

What's the targeting radius, and can it be adjusted? [All Packages]
The default radius is 5km. We can expand this on request, though our general approach favours keeping campaigns focused on the neighbourhood immediately around your venue, where a local crowd is most likely to become repeat customers.

What platform do the ads run on? [All Packages]
Campaigns run on Instagram.

Will I get reporting on ad performance? [All Packages]
Yes — we can share light performance numbers after your campaign runs, giving you a general sense of the reach your promoted game achieved.

Can I pay for a bigger ad budget than what's included? [All Packages]
Yes. Contact us directly to arrange a larger campaign beyond your package's standard allotment.

Turnout & Results
 

What kind of turnout should I expect? Do you guarantee attendance? [All Packages]
No specific number is promised, and attendance is not guaranteed under any package. Turnout depends on factors outside of what a marketing campaign alone can control, including your venue, the specific matchup, local competition, and weather.
 

What's your track record? [All Packages]
Promoted events have historically achieved an 80% sell-out rate. This figure reflects past performance only and is not a forward-looking guarantee. Some of these past events were paired with additional promotions or activations run directly by the venue — running this kind of in-venue activation is the bar's own responsibility, not something Matchday Social provides as part of any package.
 

What can I do on my end to improve turnout? [Playbook: Standard & Season / Strategy Call: Season]
Pairing your promoted game with your own in-venue activation is the single strongest lever available to you. Standard and Season partners receive our Matchday Strategy Playbook with specific, proven ideas, and Season partners also get a 30-minute Strategy Call to build a plan around their exact schedule.
 

Exclusivity
 

What does "one bar per neighbourhood per game" mean? [All Packages]
Exclusivity is based on real, defined neighbourhood boundaries, determined through our own research into your area — not a fixed distance rule. Once your bar has been assigned to its neighbourhood, that selected game is exclusive to you within that neighbourhood.
 

What happens if two bars in the same area want the same game? [All Packages]
The first bar to complete payment secures the exclusive slot for that game; the second bar is offered an alternate available game.
 

Can I lock in exclusivity for a full season or future seasons in advance? [All Packages]
This isn't a standard offering today. If you're interested in longer-term exclusivity, reach out directly to discuss.
 

Bar-Finder Listing

What is the bar-finder listing, and where do fans see it? [Standard & Season, or standalone]
A listing on Matchday Social's bar-finder tool, where fans actively search for a place to watch a specific match.
 

Is it included free with my package? [Standard & Season]
Included free with Standard and Season. Not included with Trial, but available as a standalone listing for $10/month.
 

Can I update my listing after it's live? [Standard & Season, or standalone]
Yes — one update to your listing is included per quarter.
 

Matchday Strategy Playbook & Call

What's the Matchday Strategy Playbook? [Standard & Season]
A guide included with Standard and Season packages, covering the specific moves — drink specials, seating strategy, staff activations, and more — that drive real turnout and atmosphere at a promoted matchday.

What's the Matchday Strategy Call? [Season Only]
A 30-minute call included exclusively with Season, where we walk through your specific selected games and build a tailored plan for marketing each one effectively.

Do you ever run live watch parties yourselves? [All Packages, case-by-case]
For a very limited number of bars each year, we may be able to run a live watch party on-site with you, separate from the standard marketing packages. This is limited availability and evaluated case by case — contact us to discuss.

Process & Turnaround

How long after I book do I receive my assets? [All Packages]
Standard delivery is 2 weeks before your selected game's kickoff. If you book inside that window — our minimum booking lead time is 7 days before a match — we'll turn your graphic around as fast as possible given the shorter runway; this may be subject to a late fee given the compressed production timeline.
 

What do I need to send you to get started? [All Packages]
Your bar's name, logo, address, and your game selections from the current menu.
 

Can I request revisions to my graphic? [All Packages]
Revisions are not included by default, given the standardized-template model each package is built around. Revision requests can be accommodated for a fee, payable before any revision work begins.
 

Streaming, Rights & Legal
 

Do I need my own streaming subscription? [All Packages]
Yes. We tell you which league and channel typically carries each match, confirmed at the time you select your games — broadcast rights can change season to season, so exact channels are verified at selection rather than fixed in advance. Securing your own access to that channel is your responsibility.
 

Is Matchday Social affiliated with any league, team, or broadcaster? [All Packages]
No. Matchday Social is an independent marketing service and is not affiliated with FIFA, any league, team, or broadcaster.
 

Is Matchday Social responsible for my venue's broadcast rights or licensing? [All Packages]
No. Securing any required broadcast rights or public-performance licensing to legally show matches is entirely the venue's responsibility.
 

What else am I responsible for as a venue? [All Packages]
Liquor licensing, venue capacity limits, staffing, and all other regulatory or operational compliance are entirely the bar's responsibility. Matchday Social does not manage, advise on, or accept responsibility for any of it.
 

Support & Account Management
 

Who do I contact if something goes wrong? [All Packages]
Christian, directly — christian@matchdaysocial.com.

Can I cancel a package I haven't used yet? [All Packages]
Only within the 48-hour, pre-delivery refund window described above.
 

Is there support during my ad campaign? [All Packages]
Yes — available by email throughout your 5-day ad campaign window.
 

Getting Started
 

How do I sign up? [All Packages]
Email christian@matchdaysocial.com or use the signup form to select your package and games.
 

Is there a contract, or can I stop after one game? [Trial]
No — Trial is built specifically for a single game with no ongoing commitment.
 

How far in advance do I need to book? [All Packages]
At least 7 days before the match, to allow time for asset production and the local ad campaign to run properly.
 

Agreement & Liability
 

What am I agreeing to by booking with Matchday Social? [All Packages]
By entering into an agreement with Matchday Social — including submitting payment for any package — you agree to hold Matchday Social blameless for any incident, injury, damage, or dispute that occurs at your venue during the promoted event window. Matchday Social provides marketing services only; we do not manage, staff, supervise, or otherwise operate any aspect of your venue or event. Full terms are set out in our Terms & Conditions, which govern in the event of any conflict with this FAQ.