Our Story: Building Soccer Community in North America
WE'RE JUST TWO GUYS
WHO LOVE THE GAME
It started with Toronto26 — a simple idea to build hype in the city ahead of the 2026 World Cup. We wanted to celebrate the fact that Toronto was about to host the biggest sporting event on the planet, and we figured other people would want to celebrate with us.
Turns out, they did.
What we quickly realized was that the appetite for soccer in this city — and across North America — goes way beyond one tournament. People want to watch together. They want the atmosphere, the strangers in the same kit, the collective groan when the keeper drops it, the pub erupting when it hits the back of the net. They want the matchday experience, even when they're nowhere near a stadium.
The problem was finding it. Where do you actually go to watch the game with people who care as much as you do? Which bars show your league? Which ones are actually soccer bars and not just bars with a TV in the corner?
That's the gap we set out to fill. Matchday Social exists to connect fans beyond the stadium — to make it easier to find your people, find your spot, and make every matchday feel like one worth showing up for.
MEET THE FOUNDERS
Christian
Co-Founder + Director of Vision
The guy who will absolutely book a flight around a fixture. Christian has attended more than 10 games overseas, including unforgettable nights in Paris, Milan, and São Paulo. He's chased the game across the world so you don't have to — but he'll probably tell you to go anyway.
Mike
Co-Founder + Director of Connections
A lifelong soccer fanatic with a kit collection that has gotten completely out of hand — over 40 shirts from clubs across six continents and counting. If there's a kit drop anywhere in the world, Mike probably already knows about it.
Childhood friends. Soccer fanatics.
Terrible at watching games quietly.
We built Matchday Social because we wanted it to exist. We think North America's soccer culture is something special and still growing, and we want to be part of building it — one matchday at a time.